Marvel announces a return to its ancestral marketing domain: San Diego Comic-Con

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President and Chief Creative Officer of Marvel Studio Kevin Feige had a giant size surprise for fans going Friday. During virtual press conference for Thor: Love and Thunderin theaters on July 8, it announced that it would be To assemble! once again at San Diego Comic-Con this summer. The big event runs from Wednesday, July 20 (Preview Party!) to Sunday, July 24 (Hangover Day!)

It’s a much-needed boost for the annual “celebration of folk arts” in the Southern California city’s Gaslamp Quarter. The July event, which attracts over 130,000 unconscious marketing rubes enthusiastic fans on Twitter, Instagram and TikTok, have switched to “[email protected]” for the past two years thanks to the COVID-19 pandemic, with a light version taking place over Thanksgiving weekend. While studios and networks still have their selling points, it lacked the same punch of the days when celebrities appeared in front of thousands of summer cosplay nerds living for five days on Red Bull and the center hotdogs. congresses.

The rise of the Marvel Cinematic Universe is woven into the fabric of the annual event, from the first Iron Man panel in 2007. The company produced several exclusive sizzle reels just for attendees, and there was no shortage of stunts, as the first “Mercury 7”-esque reveal of the avengers cast (“I had a dream all my life and it was not so good” has cried Joss Whedon), Robert Downey Jr. dancing in the aislesand Natalie Portman shocking everyone in 2019 for hold Thor’s hammer. Each year, the Marvel panel in Hall H of the San Diego Convention Center (capacity: 6,500) would get a prime Saturday night slot and capture social media buzz.

But that 2019 appearance was actually Marvel’s last appearance at the show. The company declined to get involved with both virtual events and last year’s fall quickie. Considering that Marvel’s parent company Disney has its own cheering rally (the D23 Expo), one would have suspected that house of ideas and SDCC had parted ways for good.

But what would the MCU (or comics in general) be without surprises?

What and who specifically will be heading to San Diego this year is currently unknown. Ryan Cooglerit is Black Panther: Wakanda Forever is likely to dominate the conversation, as the Best Picture nominee’s sequel hits theaters in November. (A first look at Namor the Submarine is worth waiting in a long line for.) The third The ant Man image (Ant-Man and the Wasp: Quantumania) was released in February, so it undoubtedly has enough material ready to come together and wow fans. Guardians of the Galaxy Vol. 3 won’t be released until next May, but the director james gunn and this bunch of misfits know how to entertain people. Also, don’t be surprised to see at least a few official images of Mahershala Ali like Blade. Finally, the smart bet (and the thing that will surely blow up social media) is to expect a casting announcement for the next iteration of the Fantastic Four. (East John Kraskinski as Reed Richards? Or was it just a multiverse deception in strange doctor?)

As the differences between movies and streaming shows iron out in the MCU, the panel will also surely highlight what’s coming to Disney+, including She-Hulk: Lawyerthe Wanda Vision spin off Agatha: House Harkness, Armor Wars (will be Man on stilts be present?!?), and the kid-friendly I am Groot anime series which debuts in early August.

And then there’s this: Marvel always does the unexpected. East Galactus coming? And if so, will he be hungry? Someone save one of those horrible hot dogs for the Eater of Worlds.


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