ARLINGTON, TX – New Big 12 commissioner Brett Yormark declared the league “open for business” on Wednesday, saying that while nothing is imminent, all options will be considered as he takes over with the conference realignment which is shaking up college sports again.
Yormark made his debut at the start of league football media days at AT&T Stadium. He was named Bob Bowlsby’s successor two weeks ago. The very next day, it was announced that Southern California and UCLA would leave the Pac-12 to join the Big Ten in 2024.
“We are exploring all options and are open for business,” Yormark said.
The former Roc Nation executive and CEO of the Brooklyn Nets officially starts work on August 1, but he’s already been busy with Big 12 business.
“What excites me most about joining the Big 12 is the transformative moment in front of all of us today,” he said. “We have an opportunity to grow, and then grow the Big 12 brand and business. … Moments like these don’t happen often, and we need to seize them and make the most of them.”
Along with the realignment, Yormark focused on adding revenue streams and the ability to nationalize the Big 12 brand, be more ambitious and tap into youth culture “to become younger and hipper. “.
He also mentioned “having seen the true professionalization of college sports” as Name, Image and Likeness Pay enters its second year.
The Big Ten’s move West was another seismic shift in the conference realignment, much like when it was revealed a week after the Big 12 media days last summer that Texas and the Oklahoma were moving to the Southeastern Conference no later than the 2025 season.
The Big 12 is entering its 12th and final season as a 10-school league. BYU, Cincinnati, Houston and UCF will all join the league next summer after being approved for membership last September.
The impending departures of two of the Pac-12’s biggest brands came as a huge surprise, just like a year ago with the only Big 12 national football champions.
Yormark said the possible addition of teams to the Big 12 would not necessarily impact any decision involving the Longhorns or Sooners leaving before the league’s media rights agreement expires. three more football seasons.
“I’m sure there will be a time when we sit down, discuss the future,” Yormark said of Texas and Oklahoma. “But in any situation like this, I always look for a win-win scenario. That being said, it is important that whatever happens is in the best interest of this conference.
This will be Yormark’s first job in college athletics.
The 55-year-old was an executive on Jay-Z’s Roc Nation business side after working with the Nets and running the Barclay Center, their arena, for more than a decade.
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