The “Davos Forum” for cosmetics to be held in Shanghai

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Ti Gong

Representatives of the world’s largest cosmetics companies at the first Oriental Beauty Valley International Cosmetics Conference in Fengxian District in 2018.

A leading global cosmetics forum will be held in the southern suburbs of Shanghai early next month to promote the city’s goal of becoming the equivalent of the “Davos World Economic Forum” in the consumer sector. fashion.

Representatives of the world’s largest cosmetics companies will attend the international conference at the Oriental Beauty Valley in the suburb of Fengxian District.

The Fourth Oriental Beauty Valley International Cosmetics Conference, to be held Nov. 7-9, is expected to help transform Shanghai into a global beauty and health center, the city government said on Tuesday.

The business district known as the Oriental Beauty Valley is the first of its kind in Shanghai and includes a 20 square kilometer industrial park that will serve as the headquarters of national and international companies.

Major Chinese cosmetic brands such as Jala, Pechoin, Chicmax and Marie Dalgar have manufacturing centers or marketing headquarters in the park, which aims to be comparable to the French Cosmetic Valley in Eure-et-Loir and Loiret and at Saito Life Science Park in Osaka Japan. .

The valley has gathered more than a quarter of Shanghai’s cosmetics companies with sales accounting for more than 40% of the city’s total, said Li Lei, an official with the Fengxian District government.

“The valley has become the largest and most famous cosmetics gathering place in Shanghai, while the annual conference has become one of the world’s leading cosmetics industry forums,” Li said, adding that the conference would become the “Davos Forum” of the fashion consumer industry.

Since the conference launched in 2018, the valley has attracted 185 new tenants such as the Shiseido Research and Development Center, Melaleuca Regional Headquarters and Aoyuan Global Headquarters, Li noted.

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A bird’s eye view of the Valley of Eastern Beauty in the Fengxian suburban district.

The conference will be a platform for domestic and foreign companies to communicate and explore industry trends, especially in the context of the COVID-19 pandemic.

During the conference, forums and round tables will be organized on the development strategies of global cosmetics brands. These will also bring together suggestions to help domestic brands compete with their overseas counterparts.

Representatives from the world’s largest cosmetics companies, including L’Oréal, Unilever, Procter & Gamble, Estee Lauder and Shiseido, will attend the conference and share their views on the industry.

Liu Min, deputy director of the city’s trade commission, said the conference should support Shanghai’s strategy to become a “central city of international consumption” as well as expand the “ripple effect” of the China International Import Expo.

The commission will help domestic cosmetic brands to open flagship stores and bring more world-famous brands to the city, Liu added.

Shanghai’s 14th Five-Year Plan (2021-2025) first ranked the fashion consumer sector as one of the city’s six key industries. Cosmetics are at the heart of fashion products, said Chen Wenshan, an official at the Shanghai Economy and Computerization Commission.

By 2023, the market scale of Shanghai’s cosmetics industry will reach 300 billion yuan ($ 47.1 billion) with more than 100 billion yuan in revenue. The city will attract or develop 10 leading companies with annual turnover exceeding 5 billion yuan each and 10 other companies with 2 billion yuan in annual profits each, he added.

An overseas center in the Oriental Beauty Valley will be launched in Milan, Italy, to strengthen the international influence of cosmetics made in Shanghai, Chen revealed.

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A group of office buildings in the Oriental Beauty Valley.


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