User-centric ‘AI Sharing Platform’


By Yo Sik Kang, Chairman of Seoul Digital Foundation

President, Yo Sik Kang

Big Tech platforms are strengthening their digital monopoly based on capital, data, high-end workforce and large-scale customer access (PC and mobile applications). As a result, the polarization of small and medium enterprises such as win-win, data monopoly and excessive charges has become a problem at home and abroad. This is a new aspect of social issues that has emerged with the issue of the digital divide in the age of digital transformation.

The goal of the Yoon Suk-yeol administration’s “digital platform government” is to connect all data and encourage people, businesses and government to work together to solve social problems and create new values ​​based on such a connection. Rather than directly providing services, the government advocates the creation of an innovative ecosystem where the private sector brings innovation and the public sector supports it so that the private and the public grow together. In this regard, there is an urgent need to come up with a plan to resolve the “new digital polarization” in different ways.

“ICEC (International Conference of Electronic Commerce) 2022” was held recently. Here, the announcement of the theme “Artificial intelligence sharing without data sharing” attracted attention. The key phrase “AI Sharing”, which is relatively new, is not about data sharing between subjects. Rather, it is a new concept of a platform to share learning outcomes of artificial intelligence and their derived services.

Valuable data is an asset that belongs to individuals and businesses. Therefore, even as small business owners and small and medium enterprises secure digital technology and AI capabilities, collecting data for AI services is not as easy as it seems. . The “AI sharing platform” is not about data sharing, but about AI sharing. Since the data belonging to each participant is not shared, it is free from issues of data ownership and personal information.

All platform participants can share customer touchpoints and extend product services through the combination of AI. Small and medium-sized businesses that lack AI technology capabilities can also increase customer touchpoints, use hyper-personalized recommendation services, and target marketing solely by sharing AI. Business competitiveness can be enhanced by services that were previously impossible to provide for individual business owners. It is the user-centric “AI sharing platform”.

The “AI sharing platform” can be an alternative to solve the problem of social polarization caused by platform monopoly, because small business owners and small and medium enterprises can platform themselves with their own brands by taking advantage of the sharing platform at a low cost. without the expense and risk of building a separate system. Of course, prerequisites such as a social consensus for the “AI sharing platform” and the establishment of governance for the technical standardization of the use of AI in data will be necessary. .

“AI sharing” should break the existing framework and create new values ​​for another AI revolution. Digital innovation technology is characterized by interconnection, convergence and diffusion of synergy. In the era of the new normal, user-centric “AI sharing”, which enables everyone to benefit from digital technology and AI, is expected to surpass Big Tech as the appropriate solution to the digital polarization.

Original source: Reproduced from the Korean version of the Maeil Business Newspaper of July 7, 2022.

© Korea IT Times 무단전재 및 재배포 금지

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